sv677 Privacy
Policy

sv677 ("sv677", "we", "us", "our") is committed to protecting the privacy of every individual ("you", "the User", "the Player") who accesses or uses the sv677 platform at sv677.net. This Privacy Policy describes the types of personal data sv677 collects, the purposes for which it is processed, the conditions under which it may be disclosed, the security measures in place to protect it, and the rights available to you with respect to your personal data.

This Privacy Policy forms part of sv677's overall legal framework alongside the sv677 Terms and Conditions and Responsible Gaming Policy. By registering an account on sv677 or by continuing to use the sv677 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

sv677 acts as the data controller in respect of the personal data collected from registered players and visitors to the sv677 platform. As data controller, sv677 determines the purposes and means by which your personal data is processed. sv677 processes personal data in accordance with its international gaming licence obligations and applicable data protection principles, including those derived from international best practice standards such as the General Data Protection Regulation (GDPR) where applicable.

sv677 collects personal data from you in several ways — directly when you provide it during registration or support interactions, automatically as you use the platform, and in some cases from third-party identity verification and fraud prevention services. The categories of personal data sv677 collects include:

sv677 does not collect or store full payment card numbers. Where card payments are processed, they are handled directly by PCI-DSS certified payment processors and no card data is stored on sv677 servers.

sv677 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil sv677's obligations to you under the Terms and Conditions, including operating your account, processing transactions, and providing customer support.
• Legal obligation: Processing required to comply with sv677's obligations under its international gaming licence, including KYC identity verification, AML transaction monitoring, and regulatory reporting.
• Legitimate interests: Processing carried out for sv677's legitimate business interests, such as fraud detection, platform security, product improvement, and responsible gaming compliance — where these interests are not overridden by your fundamental rights.
• Consent: Processing for non-essential communications and optional personalisation features, where you have provided explicit, freely given, and revocable consent. You may withdraw consent at any time by contacting sv677 support.

sv677 uses the personal data it collects for the following purposes:

• Account management: Creating and maintaining your sv677 player account, authenticating logins, and managing account settings and preferences.
• Payment processing: Facilitating PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20.
• Identity verification: Conducting KYC checks to verify your identity and age (21+ requirement) in accordance with sv677's licensing obligations.
• Fraud prevention and AML: Monitoring account and transaction activity to detect and prevent fraud, money laundering, and other illegal activity.
• Responsible gaming: Monitoring betting patterns to identify potentially problematic gambling behaviour and enabling responsible gaming tools including deposit limits, cooling-off periods, and self-exclusion.
• Platform improvement: Analysing aggregated usage data to improve the sv677 platform, identify technical issues, and optimise the player experience.
• Customer support: Responding to your support queries, resolving disputes, and maintaining records of support interactions.
• Communications: Sending you account-related notifications, security alerts, and — where you have consented — promotional communications about sv677 offers and bonuses.
• Legal compliance: Meeting sv677's obligations under its gaming licence and responding to lawful requests from regulatory and law enforcement authorities.

sv677 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. sv677 may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual safeguards:

• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 gateway operators — solely to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC and AML service providers who verify the identity documents you submit during account verification.
• Fraud prevention and security services: Providers who assist sv677 in detecting and preventing fraudulent account activity and financial crimes.
• Gaming licence regulatory authorities: sv677's international licensing regulator may request player data as part of its compliance oversight function. sv677 is legally obliged to comply with such requests.
• Law enforcement and legal authorities: Where sv677 is required by applicable law, court order, or competent authority to disclose personal data, it will do so in accordance with its legal obligations.
• IT infrastructure and cloud providers: Providers hosting sv677's platform infrastructure, subject to data processing agreements that impose equivalent data protection standards to those described in this Policy.

sv677 retains your personal data for as long as your account remains active and for a defined period thereafter to meet its legal, regulatory, and contractual obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your active account plus a minimum of 5 years following account closure, in accordance with sv677's gaming licence AML retention requirements.
• Transaction and financial data: Retained for a minimum of 5 years from the date of the transaction, in line with standard financial record-keeping requirements under sv677's licence.
• Support communication records: Retained for 3 years from the date of the last support interaction, unless a longer retention period is required for an unresolved dispute or legal matter.
• Technical and usage logs: Typically retained for 12 months for platform analytics and security purposes, then aggregated or deleted.
• Self-exclusion records: Retained permanently to prevent re-registration by self-excluded players, in accordance with responsible gaming best practice.

On expiry of the applicable retention period, sv677 will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual.

sv677 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. These measures include:

• TLS encryption: All data transmitted between your device and sv677 servers is encrypted in transit using Transport Layer Security (TLS 1.2 or higher).
• Encryption at rest: Personal data stored on sv677 databases is encrypted using AES-256 encryption.
• Access controls: Access to personal data is restricted to sv677 employees and contractors who need it to perform their job functions, enforced via role-based access control policies.
• Two-factor authentication: sv677 offers 2FA for player accounts and mandates it for internal staff access to systems holding personal data.
• Security monitoring: sv677's infrastructure is monitored continuously for security events, unusual access patterns, and potential breaches.
• Third-party audits: sv677 undergoes periodic independent security assessments to identify and remediate vulnerabilities.

In the event of a personal data breach that poses a risk to your rights and freedoms, sv677 will notify the relevant regulatory authority and, where required, affected players, in accordance with the notification obligations under sv677's gaming licence and applicable data protection law.

sv677 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and understand how the platform is used. The following categories of cookies are used on sv677.net:

• Strictly necessary cookies: Essential for the platform to function. These cookies maintain your login session, remember your responsible gaming settings, and enable core platform features. They cannot be disabled without affecting platform functionality.
• Analytical cookies: Used by sv677 to understand how players navigate and use the platform — for example, which games are most popular, which pages have high exit rates, and where technical errors occur. This data is used in aggregated, anonymised form to improve the platform.
• Preference cookies: Remember your language, interface preferences, and responsible gaming settings across sessions.

You can manage or disable non-essential cookies through your browser's cookie settings at any time. Please note that disabling strictly necessary cookies may prevent you from logging in or using certain sv677 platform features. sv677 does not use third-party advertising or tracking cookies.

Subject to applicable law and sv677's legal retention obligations, you have the following rights in relation to your personal data held by sv677:

• Right of access: You may request a copy of the personal data sv677 holds about you at any time.
• Right to rectification: You may request that sv677 correct any inaccurate or incomplete personal data held about you.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to sv677's legal retention obligations (e.g., AML records cannot be deleted early).
• Right to restriction: You may request that sv677 restrict processing of your personal data in certain circumstances, for example while a correction request is being resolved.
• Right to data portability: You may request a machine-readable copy of your personal data to transfer to another service provider.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to object: You may object to processing carried out on the basis of sv677's legitimate interests, including direct marketing communications.

To exercise any of these rights, please contact sv677 support via live chat on sv677.net or via email at the address listed in Section 14 of this Policy. sv677 will respond to all valid data rights requests within 30 days.

sv677 strictly prohibits access to its platform by individuals under the age of 21. sv677 does not knowingly collect personal data from persons under 21 years of age. Where sv677 discovers that a person under 21 has registered an account, that account will be immediately closed, all balances held in it will be frozen pending review, and any personal data collected will be deleted in accordance with sv677's data retention policy.

If you have reason to believe that a minor has registered an account on sv677 using false age information, please contact sv677 support immediately via live chat on sv677.net so that appropriate action can be taken.

sv677 may process and store personal data on servers located outside Pakistan. Where personal data is transferred internationally, sv677 ensures that appropriate safeguards are in place to protect it, including contractual protections with data processors equivalent to those described in this Policy. sv677 selects third-party service providers who maintain data protection standards consistent with international best practice, regardless of the jurisdiction in which they operate.

sv677 may update this Privacy Policy from time to time to reflect changes in its data processing practices, applicable law, or licensing requirements. Where a material change is made, sv677 will notify registered players via the mobile number or email on record, or via a prominent notice on the sv677 platform, at least 7 days before the change takes effect — except where an immediate update is required by law or regulatory direction.

The effective date shown at the top of this Privacy Policy indicates when it was last updated. Continued use of sv677 following notification of a policy update constitutes acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests related to this Privacy Policy or the way sv677 handles your personal data, please get in touch with sv677's support team. For the fastest response, use the live chat function on sv677.net, which is available 24 hours a day, 7 days a week. For written privacy-related queries, you may reach sv677 at: